Scripting News for 2/28/2007
February 28, 2007I had a lovely time at the Public Media conference last week.
It had the feel of a user conference, which are really the kinds of conferences I like. And unlike the entertainment industry conferences I’d been to, these people are not so commercial and not bullies. Later, I was told that the people who come to this conference are the people most like bloggers in public media, but I also met a few execs, including the COO and a couple of board members of NPR, and they were excited too.
To say we, the bloggers, were well-received, would be an understatement. We were treated like stars and gurus, our words listened to attentively, our ideas received enthusiastically. What a joy and what a contrast to the tech industry, where bloggers are mostly seen as a business model, not a source of ideas.
Anyway, the post-conference emails are just beginning to be responded to, and I expect lots of good stuff to come from this first visit. There’s talk of doing a BloggerCon for public radio. I’m helping the NewsHour people make their podcast feeds a little more useful. Most important I want to work on a vital exchange of ideas and perspectives across the pro-amateur boundary. I want them to teach us how to produce content up to their standards, so bloggers, podcasters and vloggers who want their work to air on NPR and PBS will know what they’re looking for. And I want our methods to gain adoption in their space. An example is the way the Scripting News community researched the problem with audio on MacBooks yesterday. This open research method can be applied equally well for public media. You just have to let us know what you’re interested in. I promised to help them boot up a research blog, following this model.
To my new friends at NPR and PBS — ignore the naysayers — Andrew Keen and Lowell Bergman can believe what they want, but we want to make the world better, and we feel good about what we’re doing, and if they don’t like it, too bad!
Paul Andrews, formerly of the Seattle Times, continues.
I wonder if, with the benefit of hindsight, the music industry wishes it had done something different with Napster. Shutting it down might have felt good at the time, but did it cure the problem? Might there not have been a way to make hay out of the lemonade?
In other words, could the music industry have struck a new deal with its users, a win-win so we get what we want, and they maintain their cash flow.
An example of a new deal — tolerate the sharing low-rez scans of the music. Set a bit-rate that’s semi-legal, and enforce, with Napster, the rule that anything scanned at a higher rate will immediately be removed, unless it can be shown that the artists permit redistribution of high scan-rate versions. I think even the indies would have gone for this, especially at the time.
The users would have had to realize that this is fair. We would get to share the ideas and feelings of the music, freely, which I think is what we want (it’s what I want) but reserve for the commercial interests the best listening experiences.
The reason this is on-topic right now is because the same battle is playing out now in video, with YouTube. Two recent events caught my eye: 1. Viacom requests that all its content be pulled off YouTube, and then does a deal with Joost for distributing that content. 2. The Oscars ask YouTube to pull down clips from Sunday’s show.
What if, instead, Viacom told YouTube that they could host clips from their shows, but reserved the hi-rez versions for themselves, and maybe they could have negotiated a link from the YouTube low-rez scan to the one served on their site. Anything would be better than the fractured world that’s being re-created now. Wouldn’t it be better for everyone if users knew they just had to go to YouTube to find what they’re looking for, knowing that it would lead them to a purchasing experience if they want one.
It seems the entertainment industry doesn’t recognize the power of its users. They’re accustomed to dealing with artists and other companies, esp really large ones, but they haven’t learned how to negotiate with the users, and that’s who they have to deal with, if they want a future.
Update #1: Mark Cuban suggests a different negotiation with the user: Post a short verison of the video on YouTube, with the full version on the Oscars site, linked to by the video on YouTube. Not bad, but I like the lo-rez vs hi-rez approach better, as a user (which is what I am).
SF Chronicle: “The RIAA has sued thousands of college students since 2003.”
I’m trying an experiment with Scripting News. Now every item has a title, and I’m doing longer items, and leaving the linkblogging out. That doesn’t mean I don’t see pieces on other sites that I want to come back to (that’s often why I link to something here), but I just haven’t yet found a way to make that fit into the new regime.
So how about this — a “today’s links” section. Let’s see how that plays.
To kick it off, an interesting idea from CalacanisLand.
Calacanis: “Someone should make the Starbucks of office space.”
With little more Google juice I might just own Suze Orman. (However, I’m not sure what I’d do if I did.)
Also I still have a nice chunk of John Doerr.
For ten points, guess who is the “senior administration official” in this press release from the Office of the Vice-President of the United States. Hint: He is one heartbeat from being president.
This note is of interest to people in the OPML community taking advantage of the free directory hosting feature called Map A Domain. A few months ago we changed the address of the server to 67.18.151.44, but we still supported sites that were mapped to the old domain.
I’m finally at a point where I can shut off the old server completely, and I’ll do that by the end of March. If you have a directory hosted with this service, please map that domain to the new address, 67.18.151.44, asap, so that readers will be able to find your directories.
Here’s a list of domains that must be remapped to point to 67.18.151.44:
Keen’s work is a book-length sneer at most of what we hold dear. He blames bloggers and podcasters for the demise of professional media, as if somehow we’re responsible for the endless coverage of Anna Nicole Smith on cable news, for Judith Miller’s complicity with the Bush White House, for the shameless way the press, without notable exception, hounded Howard Dean out of the 2004 presidential race. Of course we’re not responsible for any of those horrors, and Keen should, somewhere in this book, consider that blogging might be an attempt to solve some of the problems caused by a vacuum of responsible high-integrity journalism. I think, for the most part, bloggers would be happy to have real journalists at work at the professional pubs. I want more Woodward and Bernstein, more of the kind of investigative journalism done by the SF Chronicle following steroids in baseball, more reporters who are willing to go to jail for their principles, but I’m usually disappointed. There are countless examples in Keen’s book where he credits the pros for doing thorough work, when their work is anything but thorough. (And he owes a huge apology to
I was going to buy a new 
Things here will make a lot more sense, imho, with the podcast as background. It lays a foundation that we will build on. I was thinking of ways I could trick people into listening to it. I thought maybe I could put a secret word near the end of the cast, and then require people to enter the secret word before they could gain entry to Scripting News after a certain date. Then I thought it would be better to just post the request, respectfully, here on the blog itself, and skip the tricks.
In late 2003, early 2004 we had talks with Yahoo about them acquiring UserLand.
I have no idea what they’re talking about. They use terms that I don’t have a sense of what they mean in real terms. When they talk about the “grass roots” I guess those are the people you see on BART or the Red Line. How do these people meet them? When these guys go to work, what do they do every day?
I’m at the MIT media conference, it’s so well-attended I’m in an overflow room with good MIT-hosted free wifi. It’s like watching a TV show with lots of familiar faces on the screen. Watching 
Sitting next to Doc at the Public Media conference, just listened to a keynote, lots of doom and gloom, but we agree it’s not that dire. NPR just has to embrace the new media. NPR.org isn’t that important. Upload segments of each show to YouTube. Give advance copies of big shows like Frontline to the bloggers that review the shows. 



Imagine if you looked at telephones in the aggregate. So many people having so many conversations, how do you know which ones to listen to? It’s so confusing! We need a metaphor. Or maybe we don’t, because we live in a world with ubiquitous telephones (lost mountain climbers call home to say goodbye before they die), and really — were there any metaphors that could explain what this ubiquity would mean in practice, when we lived in a world without telephones everywhere?