BTW, did you notice how BMW’s ads say their product is much better than Tesla’s, without mentioning Tesla, they just say they’re better, because they are just better, because they’re BMW, and they know you know that. It’s much more powerful esp with people who like Telsas (of which I am one). I also see the Tesla as a very capable replacement for my 2007 BMW 535i, which I donated to charity in 2012, which I loved for the same reasons I love the Tesla. Putting down the competition isn’t what marketing is about, you have to think about the people whose minds you’re trying to change, and know you’re in it for the long haul. An example of their ad copy: “With electric driving comes exciting possibilities. That’s why BMW approaches this new era in mobility just like any other; where engineering, innovation and aesthetics come together seamlessly to inspire joy in every journey.” These people understand their product and how their fans see them. #