Had an interesting talk with Phil Torrone this afternoon, wide-ranging, about a press room for bloggers, OPML projects we will do together (more on those topics later), and why MacBook was a bad name.
He explained why people don’t like the name. Here was their chance, once and for all, to make a statement that wasn’t “Mac” at all. By going to Intel, they could have claimed, in a clever way perhaps, to have erased the final objection anyone might have to using this computer. They could have a new position, instead of the snotty one they chose.
They could have said something like “Finally, a PC that’s colorful and fun to use.” That’s what I feel a Mac is, compared to a Windows machine, which is relatively joyless. MacBook is a weak name. It says “More or less what we were shipping before.” Totally unexciting.